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  • Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience
    Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience

    In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management.Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand.Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing.New to this 2nd edition, readers will find:A new chapter exploring the strategic relevance of loyalty management for company long-term profitability. A new chapter on loyalty and sustainability, based on research on 90 case studies of loyalty initiatives worldwide, supporting organizations as they strive to meet their ESG requirements and demonstrating how they can use their loyalty programs to do so. Coverage of the role of touchpoints in developing loyalty, from physical stores to voice assistants, drawing from state-of-the-art international scientific research. Discussion of metrics and KPIs for measuring loyalty management, as well as further exploration of the role of emerging technologies, in particular the application of predictive and generative artificial intelligence to loyalty strategies. New case studies and examples from a broader range of industries and geographical regions. Celebrating 25 years of experience in research, consulting and teaching within the Osservatorio Fedeltà UniPR (Loyalty Observatory), the authors have compiled a unique research-based, practice-oriented text. It will guide marketers, business leaders and postgraduate students through the changes in marketing thought and practice of loyalty management – including omnichannel, AI, and sustainability – as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential, loyalty-driving customer experiences.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience
    Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience

    In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management.Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand.Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing.New to this 2nd edition, readers will find:A new chapter exploring the strategic relevance of loyalty management for company long-term profitability. A new chapter on loyalty and sustainability, based on research on 90 case studies of loyalty initiatives worldwide, supporting organizations as they strive to meet their ESG requirements and demonstrating how they can use their loyalty programs to do so. Coverage of the role of touchpoints in developing loyalty, from physical stores to voice assistants, drawing from state-of-the-art international scientific research. Discussion of metrics and KPIs for measuring loyalty management, as well as further exploration of the role of emerging technologies, in particular the application of predictive and generative artificial intelligence to loyalty strategies. New case studies and examples from a broader range of industries and geographical regions. Celebrating 25 years of experience in research, consulting and teaching within the Osservatorio Fedeltà UniPR (Loyalty Observatory), the authors have compiled a unique research-based, practice-oriented text. It will guide marketers, business leaders and postgraduate students through the changes in marketing thought and practice of loyalty management – including omnichannel, AI, and sustainability – as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential, loyalty-driving customer experiences.

    Price: 140.00 £ | Shipping*: 0.00 £
  • Loyalty for Loyalty T-Shirt XS
    Loyalty for Loyalty T-Shirt XS

    100% cotton shipping from Germany Size: XS, Length: 68cm, Bust: 86cm, Sleeve Length: 18.5cm Size: S, Length: 70cm, Bust: 94cm, Sleeve Length: 19.5cm Size: M, Length: 72cm, Bust: 102cm, Sleeve Length: 20.5cm Size: L, Length: 74cm, Bust: 110cm, Sleeve Length: 21.5cm Size: XL, Length: 76cm, Bust: 118cm, Sleeve Length: 22.5cm Size: XXL, Length: 78cm, Bust: 128cm, Sleeve Length: 23.5cm Size: XXXL, Length: 81cm, Bust: 140cm, Sleeve Length: 24.5cm Accepted tolerances: ± 5%.

    Price: 25.37 € | Shipping*: 0.0 €
  • Loyalty for Loyalty T-Shirt XS
    Loyalty for Loyalty T-Shirt XS

    100% cotton shipping from Germany Size: XS, Length: 68cm, Bust: 86cm, Sleeve Length: 18.5cm Size: S, Length: 70cm, Bust: 94cm, Sleeve Length: 19.5cm Size: M, Length: 72cm, Bust: 102cm, Sleeve Length: 20.5cm Size: L, Length: 74cm, Bust: 110cm, Sleeve Length: 21.5cm Size: XL, Length: 76cm, Bust: 118cm, Sleeve Length: 22.5cm Size: XXL, Length: 78cm, Bust: 128cm, Sleeve Length: 23.5cm Size: XXXL, Length: 81cm, Bust: 140cm, Sleeve Length: 24.5cm Accepted tolerances: ± 5%.

    Price: 23.99 € | Shipping*: 0.0 €
  • What is loyalty?

    Loyalty is a strong sense of commitment and faithfulness towards a person, group, or organization. It involves standing by someone or something through good times and bad, offering support, and being reliable and trustworthy. Loyalty is built on mutual respect, trust, and a sense of duty towards the relationship or cause.

  • "Is loyalty bad nowadays?"

    Loyalty is not inherently bad, but it can be challenging in today's fast-paced and ever-changing world. With the rise of individualism and the emphasis on personal fulfillment, some people may view loyalty as a hindrance to their own growth and opportunities. However, loyalty can still be a valuable trait in building strong relationships, whether in personal or professional settings. It's important to strike a balance between being loyal and also prioritizing one's own well-being and growth.

  • Is loyalty a strength?

    Loyalty can be a strength in certain situations, such as in personal relationships and within a team or organization. It can create trust and a sense of unity, and can lead to long-lasting and meaningful connections. However, blind loyalty without critical thinking or in the face of unethical behavior can be a weakness, as it can lead to enabling harmful actions and preventing necessary change. Therefore, while loyalty can be a strength, it is important to balance it with critical thinking and ethical considerations.

  • Can loyalty be learned?

    Yes, loyalty can be learned. Through experiences, teachings, and role models, individuals can understand the importance of loyalty and develop a sense of commitment and dedication towards others. By practicing loyalty in relationships and consistently demonstrating trustworthiness and support, individuals can cultivate a sense of loyalty over time. It is a trait that can be nurtured and strengthened through conscious effort and reflection.

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  • Managing Generation Z : Motivation, Engagement and Loyalty
    Managing Generation Z : Motivation, Engagement and Loyalty

    Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s.They are now entering the market and starting their first jobs.Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company.Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company.This book presents research results and techniques for analysing the working expectations and needs of Gen Z.The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal. The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines.This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Managing Generation Z : Motivation, Engagement and Loyalty
    Managing Generation Z : Motivation, Engagement and Loyalty

    Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s.They are now entering the market and starting their first jobs.Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company.Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company.This book presents research results and techniques for analysing the working expectations and needs of Gen Z.The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal. The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines.This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Brand Loyalty
    Brand Loyalty


    Price: 11.99 £ | Shipping*: 3.99 £
  • Liverpool Loyalty
    Liverpool Loyalty

    ‘Caz Finlay has delivered a belter’Gemma Rogers 'Caz Finlay has delivered a belter … The Carter Family will never be the same after this epic roller coaster ride.With the family dynamics torn apart, I was on the edge of my seat until the final page' Gemma Rogers Keep your friends close… When Grace Carter's boys are arrested for murder, she's forced to call on her most trusted and loyal connections to keep the boys out of prison.She'll even ask for help from those she would usually avoid like the plague… But your enemies closer! DI Leigh Moss has the power to save Grace's boys, but she's determined to bring Grace and the Carter clan down once and for all. Leigh might owe Grace her life, but her loyalty now lies with her job and protecting the streets of Liverpool. Until Leigh needs Grace's help, too. There is a battle coming to Liverpool and only the most loyal will survive. Readers love Liverpool Loyalty: ‘Omg what a book.I couldnt put it down. BRILLIANT’ Michelle ‘Absolutely PHENOMENAL!!!!!…The ending leaves me absolutely craving the next one’ Brid ‘Oh my Caz has bloody done it again!!AMAZING!’ Lucy ‘This is some of the best gangland books I have read in a long time…Gritty gangland drama you will not be able to put down’ Maggie ‘Another stonker of a read…Caz Finlay has developed a knack of making me hold my breath, bite my nails and fall off the edge of my seat while reading…?I need more and I need it now!’ Victoria ‘A thrilling page turner…this series has definitely been my favourite of 2020’ Elaine

    Price: 9.99 £ | Shipping*: 3.99 £
  • Why is loyalty important?

    Loyalty is important because it builds trust and strengthens relationships. It creates a sense of security and reliability, knowing that someone will stand by you through thick and thin. Loyalty fosters a sense of belonging and connection, leading to deeper emotional bonds and mutual support. In personal relationships, loyalty is a key ingredient for long-lasting and fulfilling connections.

  • Does loyalty even exist?

    Yes, loyalty does exist. It is a quality that is demonstrated through commitment, faithfulness, and support towards a person, group, or cause. While it may not be present in every relationship or situation, there are many examples of loyalty in friendships, family, and professional relationships. Loyalty is a valuable trait that can strengthen bonds and build trust between individuals.

  • What is a loyalty test?

    A loyalty test is a situation or scenario designed to assess an individual's loyalty or faithfulness to a person, group, or organization. It often involves setting up a scenario to see if the person will remain loyal or betray the trust placed in them. Loyalty tests can be used in personal relationships, friendships, or even in professional settings to gauge someone's commitment and trustworthiness.

  • What are signs of loyalty?

    Signs of loyalty include consistently showing up for someone in good times and bad, being trustworthy and reliable, standing by someone's side through challenges, defending them in their absence, and prioritizing their well-being and happiness. Loyalty is demonstrated through actions that show a deep commitment to the relationship or bond, even when faced with temptations or difficulties. It is about being a steadfast and unwavering support system for the person or group you are loyal to.

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